About Us
Successfully Generating Demand for Technology Businesses
Demandgen was born out of the passion for creativity and marketing, combined with a flair for analytics, algorithms and numbers. Our clients tell us it’s a rare combination!
The result is campaigns that achieve a positive return on marketing investment and help achieve sales goals.
We are not a traditional marketing agency – We are a small team, and we draw on the best marketers in the software/technology industry to create an agile team that fits each client or campaigns needs. It helps us to keep overheads sensible and scale each project, ensuring we design and deliver each campaign to achieve client goals.
Average traffic growth over 3 months
130% Increase in organic (SEO) Traffic, 100% increase in inbound leads
Increase in conversions
Conversion rate optimisation with content review and redesign of landing pages
Convert to paying customers
Creating on-going sales marketing pipeline through inbound marketing
Why Choose us
Demandgen could be your outsourced marketing function or a helping hand for your in-house team.
We help technology companies build a marketing engine which generates qualified leads and sales. We understand your goals, help define your go-to-market strategy, and implement successful multi-channel demand generation campaigns.
Marketing Strategy and Planning
Search Engine Optimisation
Google Ads
Content/Collateral Creation
Telemarketing and Appointment Setting
Developing Go-to-Markets
Event Marketing/Webinars
Social Media Marketing (Organic + Paid Social)
Our Team
Over 25 Years of Experience helping Technology Companies Grow
We help technology companies build a marketing engine which generates qualified leads and sales. Everyone in the team understands the technology market; hence, we are a step ahead in creating successful marketing campaigns for technology companies.
Neetika Khanna
Founder & Chief Marketing ConsultantJames Hood
Digital Marketing ManagerElle J Tull
Graphic designerSimran Kaur Longani
Digital Marketing ExecutiveKelly Ranson
PR Specialist and Content Manager
Frequently asked questions:
Q: What does DemandGen do?
A: DemandGen is a UK B2B demand generation agency that designs and runs integrated digital marketing campaigns to generate awareness and qualified leads for growing businesses. We are an AI enabled agency that uses the right tools to get you to your campaign objectives effectively and intelligently.
Q: How long has DemandGen been operating?
A: DemandGen has over 17 years of experience in B2B demand generation, working with technology companies including IBM, Kofax/Tungsten Automation, Oracle and Wolters Kluwer partners.
Q: Where is DemandGen based?
A: DemandGen is based at Proxima, Maidenhead, SL6 1HN, United Kingdom. The agency works with B2B clients across the UK, US and Europe.
Q: What types of companies does DemandGen work with?
A: DemandGen specialises in B2B technology firms, SaaS companies, tech start-ups and software resellers. Clients include Tata, Quadient, Microland, Oasis Smart SIM and Evolving Systems. Other sector clients include mid size manufacturing and logistics companies.
Q: What results has DemandGen delivered for clients?
A: For one B2B technology start-up, DemandGen generated 350+ qualified leads, 180 booked demos and £14.5m in pipeline through integrated demand generation campaigns.