Inbound Demand Generation
From creating buyer personas, to creating and automating lead generation and lead nurturing workflows – we specialise in implementing inbound marketing strategies. Irrespective of the marketing automation platform you use, we can create the content pillar pages and sub topics to attract your customers. We can also design workflows to nurture your customers with valuable content until they are ready to buy.
Our team is HubSpot Inbound Demand Generation Marketing certified but we have most commonly used platforms such Marketo, Eloqua, Pardot and even some homegrown marketing software. With our background in technology, we can implement inbound marketing strategies using any platform.
Inbound Demand Generation Marketing delivers qualified leads, repeatedly
It’s the strategy and consistent effort that defines success of an Inbound marketing strategy
Creating an inbound marketing engine is a strategic process that starts with drawing out various buyers personas journey. Marketing automation makes it possible to measure and analyse the impact of each inbound marketing activity so you can achieve the best returns on your investment. It is not an exact science but results in terms of leads and potential revenue can be attributed to different marketing campaigns.
Creating Inbound Customer Journeys
Using Marketing Automation
We discuss your sales objectives and work backwards how many inbound leads you would need to generate.
This approach helps your SEO rankings and engages customers at an interest stage.
A/B testing and HotSpot tracking are some methodologies we use to ensure conversion rates from visitors to leads are optimised.
We strategise, launch campaigns, collect data, analyse, relearn and adjust campaigns to perform better.
Your web presence is not just limited to your website. Attract prospects from other authority websites and social media.
Target audience is quite narrow for technology businesses and hence it’s important to nurture the leads you generate till they are ready to buy.