OUR SERVICE
B2B Digital Marketing Campaigns
B2B/Software businesses have a high order and lifetime value and hence each qualified lead generated is important. At the same time, it’s hard to generate leads for software and technology businesses as the prospects are not in the market looking for solutions to buy all the time. If you have tried call out campaigns, website redesign, exhibition style events or other marketing tactics without much success, try the new way of selling – Digital Marketing
At Predictable Marketing, we create digital marketing campaigns that create an inbound lead generation engine for your sales team. While designing a digital marketing campaign we keep in mind your customers journey and times when they are likely to buy.
70% of software leads are generated by Digital marketing
Enhance your digital presence to sell more
At Predictable Marketing, we create digital marketing campaigns that create an inbound lead generation engine for your sales team. While designing a digital marketing campaign we keep in mind your customers journey and times when they are likely to buy.
Especially, for B2B technology businesses 80% of the sales decision is already made before the first sales touch
Ignoring your digital presence could cost you new business so think about your online buyer journey today and we can help ensure that they have a consistent and exceptional experience every time they search for solutions you offer.
Start designing your digital marketing campaign here
What is the right digital platform to market my business?
Implementing successful digital marketing campaigns
With over 20 years of collective experience in digital marketing for software businesses, we can help define the most effective digital strategy for you. We have hands-on experience with various digital channels and apply best practices learnt across projects to ensure you get best returns from your digital marketing investment.
Trust us to choose the most effective digital marketing channel for you
All at a fixed monthly fee
Your website is your digital shopfront. We can help optimise the design, web copy and landing pages for your website.
We research, identify and optimise your website or relevant keywords so your prospects can find you easily. We have seen better results with long term SEO strategies, but Google Ads is handy to quickly fill in some empty pipelines. Google Ads (previously known as PPC is fast becoming a necessary evil). We specialise in guaranteed results from this digital marketing channel.
LinkedIn and Twitter are the main effective channels for B2B marketing. We can manage most social channels excluding Tik Tok for now!
It’s very important for software businesses to nurture their leads because of the long buying cycle. We create email marketing campaigns to nurture prospects, keep them engaged and be top of their mind when they are ready to buy. We provide email copywriting services and design of email templates with the service to a/b test emails and subject lines.
We not only bring your customers to your website but also encourage them to convert. We do this by creating compelling Call to Actions and easy to navigate Landing Pages. With complete A/B testing of Landing pages and heat map analysis, you can be rest assured that your Landing pages are performing their best and converting website visitors to qualified leads.
Software products and services can sell well if demonstrated in specific user scenarios. Webinars are a perfect digital marketing platform for technology firms to showcase their capabilities without directly selling. We can help structure your webinar, create the content of the webinar and even train your team to present.
Content writing is the core skill for all digital marketing campaigns. You must have heard “Content is king” a million times by now. We help create digital marketing assets such as blogs, case studies, brochures, white papers, thought leadership papers, value proposition brochures, fact sheets, infographics and any other form of web asset. No digital marketing campaign is complete without an asset.
