Marketing Services for Process Automation (BPM), Artificial Intelligence (AI) and Robotic Process Automation (RPA) companies
As the Business Process Automation (BPM), Robotic Process Automation and Artificial Intelligence (AI) market grow exponentially, it is becoming harder for vendors to differentiate their products and services. We help define the following:
Who is your ideal customer?
What should be your marketing strategy?
What is your best route to market?
We help you connect with your ideal customers, identify your niche, develop your marketing message and take your solutions to market with a mix of demand-generation marketing tactics such as SEO, Google Ads, Email Marketing & Social media marketing, Appointment Setting and Events/Webinars.
Marketing as a Service
Plan, scope and scale your marketing to support sales
Intelligent automation, like the AI and RPA market, has exploded in the last few years as most businesses see the two technologies as critical to their digital transformation success. What does that mean to you as a supplier of these technologies?
It means you have an opportunity to help your existing customers benefit from the BPM, AI & RPA technology platforms.
It is also an opportunity for you to grow your business by acquiring new customers, who are embarking on their digital transformation journey.
We have worked with various Intelligent automation solutions vendors and their partners covering various technologies such as Kofax, Appian, Bizagi, IBM, UiPath, BluePrism, CCH Tagetik and others.
How to acquire customers?
What marketing strategy is best suited for the Intelligent Automation?
We have over 15 years of experience marketing to the process automation market and have worked with various technology and solution providers. The team at demandgen understands the technology and take the pain of marketing these solutions away from you.
How to acquire customers?
We can help
We help identify the ideal customer based on your solution strengths and experience.
We act as your extended marketing arm to reach to your customers with messaging that resonates with their pain-points and through channels they prefer. Our campaigns are focused on demand generation and are led by objectives agreed with you.
Convert prospects to paying customers. Improve conversions by optimising landing pages, lead nurturing, webinars and events.
Your campaign may spread across various marketing channels – web, social, pr, events, telemarketing, email marketing and more. It’s impossible to have every marketing specialists in-house, hence AI & RPA vendors depend on us to deliver campaigns using our specialists for each media. This model of AI marketing as a service helps keep your cost of marketing down, while giving you the flexibility of scaling up or down your marketing efforts in line with your sales pipelines.
We provide complete visibility of your campaigns and how they are performing against your goals. This helps keep marketing and sales efforts on track and ensures a positive return on marketing investment.