Do you have a marketing engine that feeds your business growth?
Let’s discuss how we can design and implement digital marketing campaigns that drive sales.
Lead Generation
About Us
Inbound marketing and lead generation experts for technology companies
We help implement B2B demand generation marketing campaigns that:
- Attract target prospects
- Keep them engaged through the marketing funnel
- Convert them into paying customers
We ensure marketing is aligned with your sales goals and generate qualified leads to achieve them.
What we do
Build a marketing engine which generates qualified leads and sales
The first step of winning business is to be seen by your customers. Identify your ideal customer and increase your visibility using the latest Search & Social Marketing techniques.
Capture your prospect’s interest and initiate engagement with Google Ads and Social Selling.
Convert prospects to paying customers. Improve conversions by optimising landing pages, lead nurturing and appointment setting.
We specialise in generating demand for technology companies and have over 15 years of expereience in marketing for process automation companies.
Put your marketing on autopilot and engage customers through awareness, research, purchase, post-purchase and repurchase. We specialise in HubSpot, Marketo, Pardot and Mailchimp.
Free Digital Marketing Audit
Get in touch to explore how we can help you achieve your sales goals and get the best returns from your marketing investment.
RESULTS
Our impact in numbers (This year so far)
350+ Leads
Generate qualified leads through digital marketing channels.
£14.5 mn + Revenue
Get leads that convert to sales and help achieve your business growth goals.
BLOG
Recent posts
5 Essential Steps to Build a B2B Demand Generation Strategy
In today's highly competitive business landscape, B2B demand generation for software products or services is...
The Age of Data-Driven Marketing
Here at Demand Gen, we have been working with various technology companies - both big and small – over the years to...
Three effective ways of passing leads to sales
For many businesses, the common goal is to achieve sales, but there’s also an age-old issue of just how those leads...
Project Highlight
Marketing strategy and implemention of lead generation campaign
We have helped an IBM software reseller build a marketing engine which generates qualified leads and generates business. We helped define their strategy, plan and implement demand generation campaigns through content marketing and paid media channels.
Some highlights of the project are
- Reduction of marketing costs by 50%
- Average value of qualified sales opportunities generated by marketing: £500K
- Conversion ratio of 4:1 for opportunities to sales
- Integrated campaigns run across – web, email, social, telemarketing and events