Do you have a marketing funnel that feeds your business growth?
Let’s discuss how we can design and implement digital marketing campaigns that drive sales.
Our impact in numbers
350+ Leads
180 Demos Booked
£14.5m in Pipeline
Key success indicators for a tech start-up client.
B2B Demand Generation Experts
We have over 15 years of experience in generating demand for technology firms, B2B SaaS companies, tech start-ups and IBM, Kofax, Oracle, Wolters Kluwer’s and other Software Resellers.
Each member of the DemandGen team has worked within an enterprise technology company which means we understand your requirements quicker and deliver campaigns with great agility.
What's Your Marketing Objective?
Awareness
Ensure your brand is seen by those actively seeking solutions in your industry. Increase awareness and visibility of your products and services across all digital platforms.
Consideration
Capture your prospect’s interest and initiate engagement by offering valuable information in the form of Thought Leadership Papers, Infographics, Case Studies, Videos and Webinars.
Conversion
Convert engaged prospects into paying customers. Guide prospects through the sales funnel through Remarketing, Email Nurture and Appointment Setting.
Our Simple Four Step Approach
Our primary focus is scaling your pipeline and revenue, so we start with the following:
Book a 90-minute Growth Audit – where we work with your marketing/sales teams to understand your pipeline targets.
Create a Campaign Plan – We create a plan with timelines, budget estimates, channels to use and assets needed.
Review and Revise – We review the plan together with you and revise it as per your feedback.
Implementation – We implement the campaign, measure, learn and keep optimising till you reach your goals.
Not Sure Where You Should Start With AI?
Read our playbook “Lead Sales and Marketing in an AI Era”, a no-fluff guide for B2B growth.
What’s inside:
- Fixing the “Invisible Brand” blind spot.
- Scaling without losing the human touch.
- A framework for “No-Click” attribution.
- Unlocking a 100% lift in high-intent leads.
Trusted by B2B Technology Companies Across The World
What Our Clients Say
Richard Lewis
Senior Vice President Sales - Global
EVOLVING SYSTEMS
“DemandGen provided a variety of techniques and strategies that significantly boosted our website traffic, inquiries, and the quantity and quality of qualified leads, exceeding our anticipated outcomes.”
Claire Bryant
Head of Marketing and Communications
OASIS SMART SIM
“Thanks to DemandGen, our audience has grown to over 5000 users monthly, converting qualified leads into valuable prospects for our B2B telecom business. I highly recommend DemandGen.”
Nick Scarff
Managing Director
TELIC DIGITAL
“The DemandGen team have helped us build our marketing channels from the ground up. Their understanding and experience in technology is a big advantage as it reduces the pressure on us to generate content.”
Work With Us
Neetika
Managing Director
Elle
Graphic
Designer
Designer
Kelly
PR and
Content Writer
Content Writer
James
Digital Marketing Manager
Simran
Digital Marketing Expert
Jesús
Web Design and Development
B2B Marketing Tech Stack
We can work with most Marketing Automation Platforms and CRM Systems, even home-grown ones! We can set up your existing marketing systems for optimal campaign performance, measurement and reporting. If you are not sure your marketing system is fit for purpose, we can provide recommendation and support/maintenance for new systems.
Recent Posts
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