Blog
B2B Marketing Trends 2024
As 2024 gets underway, we have been working with clients on their marketing plans and...
5 Essential Steps to Build a B2B Demand Generation Strategy
In today’s highly competitive business landscape, B2B demand generation for...
The Age of Data-Driven Marketing
Here at Demand Gen, we have been working with various technology companies –...
Three effective ways of passing leads to sales
For many businesses, the common goal is to achieve sales, but there’s also an age-old...
The Changing Face of Buying Behaviours and B2B Marketing Strategies in 2022
From sustainability to voice search – changing...
Marketing Strategies to Succeed in the Final Year Quarter
The last quarter of the year is a busy one for many businesses. Not only do the...
Marketing Automation vs Personalisation, Which is Best?
Marketing automation and personalisation are two of the biggest trends in...
A Psychological Based Analysis of Marketing Email Subject Lines
A Psychological Based Analysis of Marketing Email Subject Lines
Since its...
Should your demand generation go on a summer holiday?
Generating demand for B2B businesses in the summer months
As the summer sun...
How Should Sales Treat a Lead Generated From Digital Marketing?
Within business, there is always a contrast between the way sales and marketing...
Working With Cognism
Every successful campaign has accurate data behind it.
The purchased list...
How A Successful Marketing Strategy Can Accelerate Buying Decisions For Technology Consumers
In the race to market and sell the latest technologies, Predictable Marketing has...
Soraya
Marketing Director
We were able to maximise our profit for 2023, hitting an all time high post covid, with the help of Demand gen