Generative AI is rapidly changing the landscape of content creation and customer experience. The technology offers a wide range of applications for marketers, beyond just automatic content generation, with many starting to explore applying the technology to curate a...

A CRM (customer relationship management) system is crucial for winning and retaining business. CRM is not only about managing customer relationships. It’s also about gaining a better understanding of your business and clients. It helps you stay in control and...

Effective demand generation campaigns are crucial for driving business growth in the rapidly evolving tech industry. Recent studies highlight that companies meeting or exceeding their revenue goals tend to attract significantly more website traffic, generating higher numbers...

In today’s highly competitive business landscape, B2B demand generation for software products or services is crucial for sustained growth and success. Crafting a demand-generation strategy can help reach your target audience. It can also help to convert them into...

Here at Demand Gen, we have been working with various technology companies – both big and small – over the years to successfully market their products and services. Given that most of these companies were selling software of some form, you would expect they would...