With COVID-19 still a threat, more businesses are looking for ways to reach clients online. In fact, digital sales have grown by 18% year-over-year since COVID-19 hit. Meanwhile, traffic growth has increased by 13%.
As more businesses switch to digital marketing strategies, the landscape is becoming increasingly competitive. You need a strategy that will ensure you stand out.
With an online lead generation strategy B2B, you can reach more customers, boost traffic to your website, and increase sales. Without a B2B marketing strategy, however, you could lose sales. Your competitors will attract those clients instead.
Not sure where to start? Here are the tips you need to succeed this year! With these marketing tips, you can get the competitive advantage you need.
Don’t let COVID-19 slow you down this year. Develop an effective 2021 B2B marketing strategy with these tips today!
1. UX Web Design
Before you develop a full B2B marketing strategy, review your website. Your company website is one of the most effective tools you have at your disposal. With your website, you can:
- Educate your target audience
- Generate leads
- Make online sales
- Communicate your brand
- Establish your credibility
- Share your content
Without a fast, reliable website, however, you’ll fail to accomplish anything. In fact, a slow, outdated website could scare away customers.
Almost 90% of online shoppers won’t return to a site after a bad user experience. Meanwhile, bad mobile optimisation annoys nearly 50% of customers.
In some cases, your website can make the first impression between your brand and customers. Consumers form about 75% of their judgment regarding your credibility based on your website’s appearance alone.
User experience (UX) design can help you create a sleek, easy-to-use, fast website. By improving the user experience, you can keep people on your site longer. The longer they stay, the better for your clickthrough rate and dwell time.
Improving these metrics can boost your search engine ranking. As your ranking improves, you’ll reach even more potential customers.
You can improve your website by:
- Clearing away clutter
- Using negative space
- Organising the navigation bar simply
- Ensuring your website is fast
- Using mobile-optimisation
- Improving readability
You’ll use your website as a component of your overall increase B2B lead generation strategy. Make sure your call to actions are easy to click on. Keep your forms short and easy to use.
By adding lead generation opportunities throughout your website, you can generate leads and boost business.
2. SEO Blogging
How are you attracting people to your website? Consider working with a B2B lead generation agency that offers search engine optimisation (SEO).
SEO will help your website content rank higher on search engines. A higher ranking will position you ahead of competitors. Meanwhile, clients will see you as a credible resource in your industry.
In order to optimise your website for search engines, you’ll need to complete keyword research. Use tools like:
- Google Trends
- Keyword Planner
What keywords do your clients use when looking for your business? Once you have a list of keywords, you can create content using these keywords.
Develop a content creation strategy to create SEO-optimised content for your website. These can include blogs, videos, ebooks, and more.
As you cover different topics, you’ll appear for more searches. SEO can help boost your digital presence and generate inbound leads. As people comment on your posts, engagement will rise, which can further improve your rankings.
Focus on the value you’re offering your readers. Then, offer downloadable content (eBooks, infographics, and other tools such as a savings calculator or a template for building a business case) in exchange for email sign-ups. Thought Leadership giveaways demonstrate your expertise and generate leads.
3. Social Media Marketing
Social media marketing can help you connect with your customers online. It’s also an effective means of sharing your website content.
As part of your 2021 B2B marketing strategy, try dedicating more time to LinkedIn. LinkedIn can help you reach other professionals in your industry.
Social media can help you improve your digital presence. As people like and comment on your posts, you can also boost engagement. Expanding your presence and inspiring engagement can help you attract prospects and leads.
Use social media to direct people to your website. Add a strong call-to-action (CTA) to each post. Then, add links to specific landing pages to your posts.
Use social media to show companies you’re active. Don’t forget to join groups that are relevant to your industry, too. Spark conversations and make connections.
You could find guest blogging opportunities as you connect with other businesses. Guest blogging can help you reach a new audience of clients.
4. Pay-Per-Click Advertising
The global digital advertising market increased from £115 billion in 2019 to £123 in 2020. In light of the COVID-19 outbreak, businesses are relying on methods like pay-per-click (PPC) to reach customers. PPC advertising allows you to create digital ads that will appear on:
- Websites on Google’s network
- Google search pages
You can use PPC to direct people to your website landing pages.
Use a strong CTA to compel consumers to complete a specific action. For example, you can direct them to call you, fill out a form, or book a demo. LinkedIn Ads is particularly helpful in B2B demand generation as it allows you to focus your marketing budget and efforts on a niche audience.
PPC advertising can become costly if you don’t know what you’re doing. Consider working with a B2B marketing London based agency to ensure you save time and money.
Look for B2B lead generation companies that offer automation services. Marketing automation can save you valuable time and help you generate leads.
For example, you can create an automated email marketing campaign. Automated emails sent based on triggers, such as buying signals can be very effective. Remarketing to people who have visited your website can attract them back and often lead to conversions.
Don’t forget to add a strong, eye-catching CTA button to your emails.
You can use automation to lead clients through the marketing funnel using personalised, targeted messages. Personalisation can help you connect with clients on an emotional level.
As you develop your B2B marketing strategy, make sure to keep your brand consistent. A consistent brand can boost awareness and recognition. Clients are more likely to choose a business that’s familiar.
You can use your brand across your website, email marketing, social media, and PPC ads.
Expand Your Reach: 5 B2B Lead Generation Strategies for 2021 Success
Don’t miss a chance to expand your reach and boost business this year! Instead, give these five B2B online lead generation strategies a try. With help from a B2B lead generation agency, you can get ahead of the competition in 2021 and keep your pipelines well fed.
Set yourself up for success this year with a strong 2021 B2B marketing strategy!
Need help improving your digital visibility and generating leads? Work with an experienced B2B lead generation agency London.
Contact us today to discuss your sales objectives and marketing strategies.