Choosing a CRM system that best fits your business needs
A CRM (customer relationship management) system is crucial for winning and retaining business. CRM is not only about managing customer relationships. It’s also about gaining a better understanding of your business and clients. It helps you stay in control and...
Demand Generation Campaigns for Sales Directors in Tech/Software Companies
Effective demand generation campaigns are crucial for driving business growth in the rapidly evolving tech industry. Recent studies highlight that companies meeting or exceeding their revenue goals tend to attract significantly more website traffic, generating higher numbers...
5 Essential Steps to Build a B2B Demand Generation Strategy
In today’s highly competitive business landscape, B2B demand generation for software products or services is crucial for sustained growth and success. Crafting a demand-generation strategy can help reach your target audience.It can also help to convert them into...
The Age of Data-Driven Marketing
Here at Demand Gen, we have been working with various technology companies – both big and small – over the years to successfully market their products and services.Given that most of these companies were selling software of some form, you would expect they would be...
Best B2B Lead Generation Techniques to Adopt In 2019
B2B or business to business marketing is competitive as units sold per year are few and the supplier market is saturated. One-off B2B marketing campaigns are not as effective as it is less likely that you will catch a prospect, ready to buy with just one campaign. A...