Could Gen AI Enhance Your Content Pillars
Generative AI is rapidly changing the landscape of content creation and customer experience. The technology offers a wide range of applications for marketers, beyond just automatic content generation, with many starting to explore applying the technology to curate a...
Best B2B Lead Generation Techniques to Adopt In 2019
B2B or business to business marketing is competitive as units sold per year are few and the supplier market is saturated. One-off B2B marketing campaigns are not as effective as it is less likely that you will catch a prospect, ready to buy with just one campaign. A...