No matter what business you are trying to promote having a clear objective and knowing your target audience is critical. An objective could be lead generation, increasing brand awareness, launching a new product or service or nurturing existing customers. Email...

As our behaviour as buyers has evolved over the years, your sale’s team also need to invite change, embrace digital or face going extinct. Looking beyond the business world and into our personal lives, if we face a problem, we don’t want to bombarded with cold calls,...

With COVID-19 still a threat, more businesses are looking for ways to reach clients online. In fact, digital sales have grown by 18% year-over-year since COVID-19 hit. Meanwhile, traffic growth has increased by 13%. As more businesses switch to digital marketing...

The market for Robotic Process Automation (RPA) Software grew by 63.1% in 2018, Gartner reports. Robotic Process Automation (RPA) is regarded as one of the fastest emerging technologies and there is a good reason why. Typical ROI on RPA products is within 3-6 months....

Having already felt the direct impact of the coronavirus outbreak, businesses are having to make big decisions quickly. There are many concerns, mainly around the capital/ or the lack of it, falling sales, decisions put on hold and what could be done to maintain business as...