Gone are the days when an over-enthusiastic salesperson would knock at your door during hours with their business proposal. With the advancement of internet, social media and inexpensive telephone charges, marketing has changed into promotional messages on phone or mails in...

Inbound marketing is more important in this post GDPR world than it was ever before. The time where marketing meant letting the world know how great you/your product or your service is, is over. Just think of yourself as a customer and think how many cold calls/emails or...

The Holiday season is near, how do I market my software product/ services? The fact that the festive period is approaching is good news for any tech company because people use the quiet period to research, read and plan for next year. So, it is an excellent opportunity...

The purpose and format of business events has changed now. Most often I see organisations use events as a selling tool. With this changed attitude for events I would like to know your views, which events do you attend and why? Business events were historically hosted...